About Us

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Story & Mission

What happens when an advertising agency, used to innovating every single day, start thinking up toys & games? The next level of fun arrives!

Discover a new level of Art & Smart Fun with products which are the perfect meld of intelligent design, digital technologies like Social Media, IoT, AI, etc. and the leveraging of cutting-edge production materials and techniques.

The Arty Smarty Project endeavours to use ART intelligence (not Artificial Intelligence mind you) to build great stuff, learn fun things and, most of all, have FUN!

Nataliya Saxena
Nataliya Saxena

Digital marketing and corporate communications whiz kid turned into dreamer… and designer. Apart from handling our entire promotion program, she’s integrally involved in each and every aspect of the project.

Abhishek Saraf
Abhishek Saraf

The material man! He’s an encyclopaedia of production processes and materials. And in charge of our financials. He ensures that every product is of the highest quality while still being affordable for you… and profitable for us!

Abhimanyu Saraf
Abhimanyu Saraf

A disastrous engineer turned to moderately successful advertising pundit turned to middle-aged-man-searching-for-a-second-childhood. He dreams up crazy products, some of which actually see the light of day.

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